Karam Foundation: Brand Personality

 Karam enjoys a deeply honest personality full of conviction, a passion for service and authentic love for those they serve.  As a foundation that is directly helping the middle refugee crisis, it is inevitably gaining public interest as the issue is up front and center in most media outlets. 

With its base in Washing D.C., Karam takes advantage of the international hub surrounding it, to raise awareness and further its mission to helping displaced refugees find life’s dignity again. 

Karam is a 503© charity recognized by authorities as legitimate and its mission unique and true.  It is an organization donors can trust will make an honest use of funds raised and as promised. 

Karam ensures all projects and updates are easily accessible on their website as well as social media accounts.  This brings a meaningful message to light and comforts donors they are indeed making a difference in someone’s life, it is tangible, true and empowering, this of course encourages additional and continuous support from donors. 

The organization showcases 3 main reasons they are different:

·      100% Transparent: which is very important given the political unrest in the region they are serving and doubts donors might have about the final destination of their funds.

·      We care: They are tackling the largest humanitarian crisis today, the mission has become personal and dedication has become stronger.

·      On the ground: The organization has successfully partnered with a trusted network of aid workers in and out of the conflict areas to ensure aid reaches all in need.  This hasn’t been achieved by other aid organizations.

This aligns perfectly with the UAT Filter for emphasizing the uniqueness, authenticity in their mission and their “talkability” on the ground and having a far reach into dangerous conflict territories.

Karam’s Value Proposition:

The organization’s humanitarian aid concentrates its services to healing first then educating.  This ensures a sustainable impact on the people served and decreases long-term dependency on additional aid.  Karam teaches sustainable development and what they call “Smart Aid”.

The success of this organization lies in its dedication to be different, to offer more and care deeply.  This moto aligns perfectly with its mission and goals.  When the issue at hand is as personal as the Syrian crisis, the determination to make a difference is unstoppable and without limits.  This passion can only come from generous hearts filled with love.