Karam Foundation

1 What brand did you choose and why did you choose it?

I chose The Karam Foundation based in Washington D.C.  their work is admirable and fits right into my career plans and goals.  I am shaping my education today to I ensure I have all the skills they are seeking in new candidates.

2 When were you first introduced to this brand?

I was introduced to Karam through Syrian friends who actively advocate for the refugee crisis in Syria.  Dylan Connor my friend’s husband has worked closely with Karam and volunteered for one week in a refugee camp teaching music to displaced children.

3 What is the organizational philosophy or mission of this brand?  Where did you find this information?

The organization created its name with its mission in mind.   Karam is the word generosity in Arabic.  In their web site they define their mission as an organization that dedicates resources for people to help themselves.  Their most important mission is to restore dignity in displaced humans struggling to survive.  They believe every human and every child deserves food, shelter and an education.

4 What is the history of the organization?  How (if at all) does it fit with the mission of the brand?

Founded in 2007 Karam was determined to help all that were in need, anywhere.  Their approach is different from other non-profits alike, they empower the helpless and diminish the victim attitude.  

5 What products or services does the organization provide?  How (if at all) do the products/services fit with the mission of the brand?

Karam provides humanitarian aid for displaced people in conflict areas.  Their impact has reached all over Syria and all refugee camps in the vicinity.  Their services are dependent on donations and sales from their “Souk” section of their website, where local and traditional products are sold and all proceeds serve their mission to help more people.

6 Overall, how do you think the brand is perceived by the public? Why?

Karam has grown in the last 8 years to be recognized internationally for its outstanding work in the middle east.  CEO Attar is a Syrian native herself quoted in the New York Times confirming the dangers of barrel bombs and her views on conflict resolution.